Selects and edits original sentiments for use on greeting cards...
Selects and edits original sentiments for use on greeting cards: Reads material submitted by freelance and staff writers and determines suitability based on knowledge of market trends, company standards, and personal tastes. Edits material to meet greeting card requirements. Maintains file of sentiments for future use. May write greeting card verses. May supervise writing staff. May design cards. May coordinate activities of art, photographic, and printing staff.