Summary:
Book publishing companies hire high-priced people to come up with a title or "headline," because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible.
Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or "headline," because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing:
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